Vodka Cruiser
Promotional + Casual Clothing
Brief:
Vodka Cruiser is an alcoholic "alcopop" brand by Independent Distillers, aimed at fresh young women. Vodka Cruiser needed staff promotional wear and casual clothing that reflected the brand.
Strategy:
In collaboration with the projects Fashion Designer, Enlive created a range that could be enjoyed as much as the beverage itself. Bright and glittery colours along with palm trees representing paradise were used to offset elements to support the brand.
