Hydrogen
Sportswear + Casual Clothing
Brief:
Enlive was asked to create a range of fashionable sportswear. The items included on-field apparel, casual wear and school leavers jerseys. The label needed to connect with a young demographic and to be a fresh alternative to the stale options in the market place. The on-field and school leavers apparel would need "design your own" colour scheme options and be easily interchangeable.
Strategy:
Looking at what was on offer in the marketplace, we created a range with a street/surf influence for school leavers and casual gear, while keeping the on-field apparel inline with current trends in each sport. A pallet of 36 colours were chosen to enable customers a range of options with the designs.
