Detroit Motor Co.
Detroit Motor Co. Clothing Label
Brief:
Enlive was asked to create a clothing label along with a range of clothing targeted at hot rod enthusiasts. The range was to include mens and ladies apparel and some accessories which reinforced the brand.
Strategy:
Focusing on the vintage advertising material, signage and other promotional items stretching from the 1950's to the mid 1970's, Enlive created faux companies which could have existed during this era. The outcome was a truly inspirational and unique clothing brand which stood out from others.
